Vox Media/New York Mag
For Holiday '23 and Valentine's Day '24, I wrote daily email newsletters for The Strategist, creating 'giftee personas' that drove affiliate marketing sales at a critical time of year.
36
Newsletters written
2
Holiday campaigns
Project Case Study
Client
The Strategist, New York Magazine's consumer product recommendation vertical.
Challenge
Execute a holiday shopping-themed affiliate marketing campaign by giving readers of the Strategist's widest-read newsletter a clear idea of who each day's product is for.
Actions
Created a "giftee persona" (think "aspiring plant moms", "artsy teens", etc.) for each affiliate product, and clearly articulated why the day's gift is perfect for that recipient.
Results
I wrote 25 newsletters' worth of copy in November and December '23, optimizing all email elements from subject to footer to increase open and conversion rates.
After the success of this campaign, I was hired to write an additional set of newsletters for their Valentine's Day 2024 Gift of the Day campaign.