Shopify

Lead Copywriter 

Shopify Editions | Summer ’24

2024

I wrote streamlined copy explaining 177 product updates for a platform-wide interactive experience.

Other responsibilities:

• Wove highly technical info from ten siloed teams into a single, coherent voice

• Wrote email and social copy for multi-stage, multi-segment launch campaign

HP 

Copy Lead

Printing-as-a-service offering launch

2024

I directed copywriting for a multi-channel launch campaign across email, display, and owned media. 

Other responsibilities:

• ·Organized client and Creative Director feedback into a coherent messaging strategy and set of best practices for junior copywriters

• Worked via real-time collaboration in Figma, mocking up basic designs to streamline workflows for UX leads and graphic designers

Vox Media (New York Magazine)

Email Newsletter Writer, The Strategist  

2023-2024

·I composed daily product recommendation emails, creating and articulating unique buyer personas to help drive affiliate sales.

Other responsibilities:

• Wrote copy for all email elements, from subject lines to footer CTAs

• Drafted 25-plus daily emails for Holiday '23 campaign, and an additional 10-plus for Valentine's Day '24 campaign

Future 

Lead Organic Content Writer & Strategist 

2022 - 2023 

·Launched blog by authoring 39 SEO-driven articles, increasing organic channel revenue by 122%.

Other responsibilities: 

• Codified and presented blog writing best practices to ~100 employees

• Interviewed subject matter experts, analyzed proprietary user data, and consulted peer-reviewed scientific papers to write actionable, accurate health and wellness content. 

• Composed effective post-signup UX flow copy for email and SMS 

Apple 

Senior Copywriter / Copy Lead 

Apple Music for Artists / Apple Podcasts for Creators 

2o21 - 2022 

I wrote newsletter and subdomain copy to help musicians and podcasters monetize their passion.

Other responsibilities: 

• Crafted email newsletter content for Apple Podcasts for Creators and Apple Music for Artists, sharing updates, ideas, and advice with key creative stakeholders

• · Overhauled copy on Podcasts for Creators subdomain to improve UX flow and information hierarchy to promote revamped offering

• ·Generated headline and body copy ideas in collaboration with Apple’s internal creatives for September 2021 Apple Event homepage takeover