Tally
I honed a new brand voice, designed new information flows, and crafted copy to clearly explained a complex financial service.
Project Case Study
Client
Tally is a personal financial services app that streamlines and automates credit card debt management to save time, money, and stress.
Challenge
Convey the value and ease of Tally's financial services app to a stressed-out audience of credit card debtors, regardless of their financial literacy.
Actions
Extensive rewrite and optimization of top-level site content from H1s down to the FAQs. Through collaboration with UX and visual designers in Figma, I ensured my copy aligned with an ever-evolving UX flow and visual identity.
Results
Copy/visual/UX overhaul of top-level pages of site, completed on a tight deadline in order to feature our creative in major TV ad buys.