Shopify Editions | Summer ’24
I wrote and edited copy for all 177 product updates featured in a multimedia project seen by millions of Shopify users.
177
Product updates and new features covered.
11
Siloed product teams providing updates.
4.8 Million
Estimated Shopify storefronts active worldwide as of 2025.
Project Case Study
Client
Shopify, an e-commerce platform used by over 10% of all online businesses worldwide.
Challenge
Cover 177 important product and feature updates as succinctly and actionably as possible for an audience of entrepreneurs, software devs, and Fortune 500 executives.
Actions
I dove into the technical details, memorized an in-house style guide, and took the time to learn exactly why each update matters to different facets of Shopify's truly global audience.
This involved significant real-time collaboration with product teams and marketers, as well as a great deal of flexibility as updates were added, edited, or removed in the days (and hours) before launch.
Results
After my final QA and proprietary CMS upload, the experience was pushed live to Shopify's homepage.
Editions Summer ‘24 was shared with every Shopify user worldwide via a segmented, multi-stage email campaign whose copy I also wrote.