Kettle
I composed a weekly newsletter covering Web 3.0 news, social media trends, and online retail insights for Kettle clients.
66
Newsletters written
5+
Trending stories covered per week
2+
Nice replies forward to me from clients
Project Case Study
Client
Kettle, a digital ad agency with high profile clients like Nike and Apple.
Goal
To inform client marketing teams of the latest developments in tech, social media, and online retail, while demonstrating thought leadership to agency prospects.
Actions
Identify and aggregate five to six news stories per newsletter, with a focus on cutting through the hype to share important ideas and actionable insights. I also handled all email elements (subject, preview text, etc.) for each edition.
Results
I produced 11 emails per quarter for six consecutive quarters, earning praise from internal and external stakeholders. When I offboarded, I provided Kettle with an extensive best practices/onboarding document for writers who’d be preparing future newsletters.