Shopify Editions

Shopify, a global leader in software and hardware solutions for businesses ranging from e-commerce side hustles to multibillion-dollar retailers. 

Convey Shopify’s ongoing commitment to merchants and developers through the Summer ’24 installment of Editions, Shopify’s semi-annual roundup of new features and notable updates built to grow businesses.

I wrote a significant majority — and edited all — of the Summer ’24 Edition’s text, translating technical details from disparate product teams into skimmable-yet-substantive writeups and value-driven headlines for 177 total updates.

Simultaneously, I drafted email, paid social, and search ad copy promoting the Summer ’24 Edition, tailoring messaging for every audience and campaign phase.

A VP of Product-approved experience, delivered on time with the help of producers, programmers, and visual creatives. See the end result of our work in the video at left, or explore the Summer ’24 Edition for yourself here.