Rhino

Rhino, a startup that allows property tenants to replace the typical security deposit with a low-cost insurance to making moving more affordable.

Convey the value of a disruptive product offering to the opposing sides of the landlord-tenant relationship, creating a smooth path from awareness to conversion for both.

Articulate proposed brand voice through UX copy that succinctly explained what Rhino is, who it’s for, and what it can do, evolving in conjunction with visual identity and page layout.

Fully-formed copy ready to go live on sayrhino.com, helping the brand announce itself to a wider audience in 2018.