New York’s The Strategist

The Strategist is a New York magazine/Vox Media property that a diverse, savvy readership relies on for expert product reviews and well-curated gift guides both online and in print.

The ‘Gift of the Day’ series is The Strategist’s effort to make holiday shopping more manageable. But who is each gift for and why will they like it? And, most importantly, what will get readers to click that email’s affiliate link?

For each Gift of the Day, I created a distinct “gifting persona,” succinctly describing everyone from schlubby dads to aspiring plant moms. Through catchy subject lines and detailed ~150-word writeups, I gave readers a clear grasp of not only who on their list each gift was for, but why it’s something they can’t live without.

23 unique product recommendation emails sent to all subscribers of The Strategist’s primary newsletter, with New York/Vox earning a commission on purchases through referral links. While I didn’t have access to performance data, The Strategist tapped me again to write more Gift of the Day emails for Valentine’s Day.