Future

I played a key role in the creation of this personal training startup’s blog, and was responsible for writing all of this marketing channel’s content between September 2022 and May 2023. From interviewing an Olympian to creating stories out of anonymized user data, these blogs and articles brought an expanded audience into Future’s ecosystem, driving a number of signups for their $150/month subscription service.

Click each gallery image to access the article as a PDF, or see the whole collection here.

Olympic fencer Kat Holmes
Rate of Perceived Exertion
A vertical cigarete burned down to its filter, with pile of ash.
A woman in exercise clothing looks at her watch

  •  Future, a health and fitness startup whose eponymous app connects you to real, knowledgeable, and dedicated personal trainers. Subscribing users get access to fully bespoke fitness plans tailored to their specific goals, as well as text, voice, and video communication with their coach.

  • Launch a consumer-facing blog from scratch, and turn it into a viable content marketing channel that could compel readers to sign up for Future’s (at the time) $150/month remote personal training service.

  • Roughly 40 blog posts ideated, researched, and ghostwritten by me between 9/26/22 and 4/11/23, covering fitness, nutrition, and wellness topics. This included interview-based reporting, data-driven stories, and a wealth of engaging, actionable blogs informed by insights from certified personal trainers as well as peer-reviewed scientific research.

  • My work drove 122% increase in conversions originating from blog between Q4 2022 and Q1 2023. At the conclusion of the engagement, I created a formal set of blog and content marketing guidelines for the company, presenting to an audience of nearly 100 employees and trainers.