Apple Podcasts

Apple’s “Podcasts for Creators” hub, which serves as a source for assets and inspiration podcasters can use to both get started and grow their brand.

We were tasked with overhauling high-level pages of podcasters.apple.com to explain the brand’s recently-introduced subscription model, showcase promotional tools, and highlight the insights available from a series of Creator Conversations.

In conjunction with visual designers, I revised or created net-new copy across the Manage, Market, Measure, and Community pages from headlines to hyperlinks, adapting Apple’s brand voice for a specific subset of their audience. Additionally, I wrote 200+ word intros for Creator Conversations pieces, as well as editing and condensing the interviews.

Successful reorganization and expansion of the Apple Podcasts for Creators microsite, empowering podcasters to better understand how they can monetize their offering.